Are you planning to develop a search engine optimization strategy for your small business?
Although only about 63 percent of small businesses are investing in SEO (as of 2022), SEO has powerful benefits.
However, it’s one thing to have an SEO strategy, and it’s another thing to implement it effectively. Often, what makes the difference is your technical know-how. This is why most SEO guides recommend outsourcing the job to an SEO company.
These companies aren’t created equal, though. In this guide, we’re sharing tips to choose the best SEO company.
Define Your SEO Goals
Of course, every business owner wants their website to be the top result in Google search engine results. While this is the primary objective, it isn’t (and shouldn’t) the only one.
There are many things you can achieve with an SEO campaign. Perhaps you want to double or triple your organic traffic within a certain period of time. You likely also want to build your site’s backlink profile, maximize page speed, increase visitor time on your pages, lower the bounce rate, and strengthen the site’s domain authority.
Clearly defining your SEO goals and objectives enables you to zero in on an SEO company that’s best placed to help you achieve them. This is because SEO companies can specialize in specific areas. For example, some companies specialize in backlink building, so if one of your main goals is to increase your site’s backlinks, you’ll give more preference to such companies.
Consider Industry Specialization
The principles of SEO generally don’t change depending on the business sector. However, industry-specific advertising regulations can affect the implementation of an SEO strategy. For example, marijuana dispensaries have to adhere to cannabis marketing and advertising regulations.
As such, if your business operates in an industry where advertising practices are heavily regulated, it’s prudent to choose an SEO company that specializes in your industry. It will have a better grasp of those regulations and how to ensure compliance.
Even when regulations aren’t a bottleneck, it’s still wise to choose an agency that specializes in your line of business. If you’re a Shopify business, for instance, find a company that offers Shopify SEO services. There’s a major link between Shopify and SEO.
Company Experience and Reputation
You want a reputable SEO company that has been in business for at least 3 to 5 years and served hundreds of clients. With vast experience, you can trust that a company knows all the ins and outs of SEO.
There are companies that engage in SEO shady practices or blackhat SEO. If a company that’s promising quick results, it’s likely engaging in deceptive SEO practices. Avoid it.
You can establish the reputation of an SEO agency by reading its online reviews. If there are lots of negative comments, move on.
Choose the Best SEO Company
Understanding SEO and designing a strategy that works is a full-time job. Bringing in SEO specialists to do the job is a smarter move. With this guide, you now know how to choose the best SEO company for your small business.
For more SEO tips and advice, and other digital marketing insights, explore our blog!